Artificial Intelligence for Recruitment

Beyond the résumé.
Closer to potential.

MatériaPrimAi uses artificial intelligence to evaluate candidates technically, behaviorally, and culturally — delivering real data for more precise hiring decisions.

70%
reduction in screening time
12
dimensions evaluated per candidate
100%
via WhatsApp, no extra apps
LGPD
compliant, secure data
materiaprimai.com.br/pipeline
Home
Jobs
Candidates
Pipeline
Analytics
Pipeline
Data Analyst
Screening 2
Ana Ribeiro
Candidate
A 92% 2h
Carlos Mendes
Candidate
A 84% 5h
Selection 3
Juliana Sá
Candidate
B 71% 1d
Rafael Torres
Candidate
B 68% 1d
HR Interview 1
Marina Alves
Candidate
A 96% 3h
MatériaPrimAi
Hi Ana, how are you? We're from the HR team and we'll guide you through the first stage of the selection process with MatériaPrimAi.

Companies hire résumés. MatériaPrimAi discovers people.

A résumé tells only a small part of the story. A professional's true ability goes far beyond what fits on a page.

Our artificial intelligence listens to, analyzes and connects what truly matters:

We don't select who looks best. We reveal who has the greatest potential for success in that company, that team and that culture.

Career path
Behavior
Communication
Motivators
Psychological profile
Way of thinking
Adaptability
Team compatibility
Cultural fit

Intelligent recruitment from start to finish

MatériaPrimAi is a recruitment platform that uses conversational AI to support companies in screening, analyzing, and selecting professionals — faster, deeper, and data-driven.

MatériaPrimAi conducts interviews via WhatsApp, analyzing career history, skills, and cultural compatibility with the role and company. The result: a detailed fit score and a complete report for every candidate.

Less spreadsheets, less guesswork, more intelligence in decision-making.

Conversational interview with MatériaPrimAi MatériaPrimAi conducts screening via WhatsApp — no forms needed
Multidimensional fit score Technical, behavioral, cultural and motivational
Complete report per candidate Strengths, risks, and MatériaPrimAi recommendation
Automatic ranking of top profiles Kanban pipeline with candidates sorted by score

Why choose MatériaPrimAi?

Technology that empowers HR without replacing human judgment — better decisions, with more data and less time.

Analysis beyond the résumé

Behavior, motivation, and culture evaluated in depth

WhatsApp screening

Candidates respond where they already are, without downloading any app

MatériaPrimAi-conducted interviews

MatériaPrimAi interviews 24/7, with role-specific questions

Job fit score

Objective technical and cultural compatibility score

Technical and cultural assessment

Skills, values, and team fit analyzed together

Automatic ranking

Candidates classified from A to C by actual fit

Faster process

Screening that took weeks done in hours

More precise selection

Less rework, fewer rehires

Decision-ready reports

Data and analysis ready for the hiring manager

Smooth candidate experience

A more human and respectful process for candidates

From the job briefing to the final recommendation

An end-to-end journey driven by MatériaPrimAi — human in experience, deep in analysis.

01
Job opening
The company creates the role and the context of the challenge.
02
Requirements definition
Technical, behavioral and cultural requirements.
03
MatériaPrimAi starts on WhatsApp
The journey begins in a natural conversation via WhatsApp.
04
Résumé submission
The résumé is submitted, read and interpreted by MatériaPrimAi.
05
Story in audio
The candidate records their career story in their own words.
06
Intelligent interview
Interview conducted by MatériaPrimAi, adapted to each answer.
07
Deep dive
MatériaPrimAi digs into key points and validates consistency.
08
Behavioral analysis
Behavioral competencies and soft skills.
09
Technical analysis
Fit with the role's technical requirements.
10
Psychological analysis
Profile, motivators and professional maturity.
11
Cultural compatibility
Fit with the organization's culture and DNA.
12
Score & Index
The MatériaPrimAi Index consolidates every dimension.
13
Reports & ranking
Complete reports and candidate ranking.
14
Final recommendation
A clear executive opinion to decide with confidence.

The best professional isn't always the best for the team

Finding the strongest candidate isn't enough. You need to find who is most likely to succeed within that specific team — through the complementarity between profiles, not just the résumé.

Team profile Maps the behavioral profile of the current team.
Complementarity Identifies what the candidate adds to the whole.
Friction risks Anticipates points of tension and misalignment.
Strengths Highlights where the candidate elevates the team.
Balance Assesses the balance of styles and strengths.
Behavioral fit Measures alignment with leadership and peers.

Every company has a unique DNA

MatériaPrimAi maps your organization's DNA from the people who are already part of it. From that map onward, every hire takes into account who the company really is.

Leadership Communication Decision-making Psychological profile Archetypes MBTI Predominant style Values

A living portrait of the culture — one that evolves together with the team.

MatériaPrimAi doesn't just answer questions. It interprets people.

By combining artificial intelligence and Organizational Psychology, MatériaPrimAi goes beyond the answers: it interprets how each person thinks, communicates and relates to others.

Behavior
Motivation
Narrative
Consistency
Profile
Language
Way of thinking
Maturity
Leadership style

Analyses far deeper than any résumé could reveal.

A complete X-ray of every candidate

At the end of the journey, the recruiter gets much more than a score — they get the clarity to decide.

Complete report Overall score Candidate ranking Fit with the role Cultural fit Team fit Behavioral analysis Strengths Points of attention Competencies Soft skills Hard skills Potential Risks Executive summary Final recommendation

Ready to discover who really fits?

See MatériaPrimAi analyzing real candidates, in your operation.

Who it's for

Built for those who take hiring seriously

Companies of any size that want to hire better, with more data and less guesswork.

Companies that hire frequently In-house HR teams Recruitment consultancies Franchise networks Fast-growing startups Companies in expansion Businesses looking to reduce selection costs Companies that hire frequently In-house HR teams Recruitment consultancies Franchise networks Fast-growing startups Companies in expansion Businesses looking to reduce selection costs

What changes in your process

Faster processes Screening that took hours is done in minutes, without losing analysis quality.
Less HR rework Candidates reach HR already evaluated, ranked, and with a ready report.
Reduced initial bias MatériaPrimAi evaluates based on objective criteria, not subjective résumé impressions.
Better candidate comparison Everyone evaluated by the same standard, with comparable scores and dimensions.
More clarity on potential and risks Strengths, gaps, and alerts identified before the final interview.
Data-driven decisions Complete report with evidence, behavioral analysis, and MatériaPrimAi recommendation.
Better talent pool utilization Candidates from previous processes remain available for future roles.
Respectful candidate experience Transparent, fast process with structured feedback — no ghosting.

Find the right plan for your company

Every company has different needs for recruiting, AI screening, behavioral mapping, Team Match and Talent Pool. Talk to a Matéria PrimAi specialist to find the structure that fits your moment.

Request a demo Talk to a specialist

What MatériaPrimAi truly delivers

"

Turn résumés into decision intelligence.

"

Identify top fits before the final interview.

"

Hire with more precision, speed, and depth.

"

Technology doesn't replace HR. It amplifies the decision.

Common questions

How does MatériaPrimAi evaluate candidates?

MatériaPrimAi conducts a conversational interview via WhatsApp, with questions tailored to the job profile. Responses are analyzed across multiple dimensions: technical skills, behavior, motivation, cultural alignment, and career trajectory. The result is a fit score and a detailed report for each candidate.

Does the platform replace HR?

No. MatériaPrimAi empowers HR work, it doesn't replace it. MatériaPrimAi handles the most time-consuming step — initial screening and fit analysis — so the recruitment team can focus on final interviews, with more data and more clarity on each candidate.

Does the candidate need to install any app?

No. The entire process happens via WhatsApp, which candidates already use daily. No downloads, no extra sign-ups, no external links — just a natural conversation with MatériaPrimAi on their phone.

Does screening really happen via WhatsApp?

Yes. MatériaPrimAi contacts the candidate via WhatsApp Business, conducts the interview in text and audio, and closes the process automatically. HR monitors everything in real time via the platform dashboard.

How does contracting work?

You request a demo, our team presents the platform and understands your hiring volume and profile, then we configure the solution for your company. Implementation is guided by our onboarding team.

How do I choose the right plan?

Every company is at a different moment. Our team understands your volume, job types and analysis needs and recommends the ideal structure. Talk to a specialist for the most suitable proposal for your case.

Does the platform follow data protection best practices?

Yes. MatériaPrimAi was developed in compliance with Brazil's LGPD — General Data Protection Law. Candidates are informed about data collection and must give explicit consent before participating. Data is used exclusively for selection purposes and is never shared with third parties.

Protected data, transparent process

Built with privacy and responsibility as principles, not options.

LGPD Compliance

All processes follow Brazil's General Data Protection Law — regulated collection, use, and storage.

Explicit consent

Candidates are informed and must authorize data processing before any evaluation.

Information security

Data stored with encryption, organization-level access control, and log auditing.

Responsible AI

MatériaPrimAi evaluates based on professional and competency criteria — no discrimination based on sensitive data.

Ready to start

Ready to hire with more intelligence?

Schedule a free demo and see MatériaPrimAi in action with a real case from your company.